ServiceNow is a game-changer for businesses seeking streamlined processes and enhanced productivity. In this article, we provide a general overview of the factors that influence ServiceNow pricing, the nuanced aspects of licensing, and how tailoring solutions to specific business needs is key to unlocking maximum value. This can help you better understand the investment required to transform your organization into a digitally optimized powerhouse.

What is ServiceNow?

ServiceNow, the intelligent platform for end-to-end digital transformation, enables companies in any industry to digitize processes across the organization by connecting them on a single, no-code low-code platform. It empowers people with optimized processes, connects silos for seamless experiences, and creates new value by enabling innovation.

With out-of-the-box digital workflow powered by AI and ML designed to address enterprise needs in its modernization and digital transformation, ServiceNow provides a one-stop shop for transforming into a single, unifying platform for digital business. It integrates disparate systems into a cohesive workspace, automates routine tasks, and streamlines processes, minimizing the time and effort required to deliver services.

With so many features to address various critical needs of the company, the question that is asked more than often is, how much does it cost?

How much does it cost?

The perception we often hear is that ServiceNow is expensive. But how can you tell? There are at least two reasons not to know that for sure:

  • Confidential pricing: ServiceNow does not publicly disclose the pricing details of its licenses.
  • Value-driven investment: Implementing this platform and its powerful capabilities results in clear and achievable cost savings while delivering a strong return on investment. Therefore, it’s difficult to say upfront whether it is going to cost that much in the long run.

While the exact cost of a ServiceNow implementation requires direct consultation with ServiceNow themselves or a ServiceNow Partner such as Devhd, understanding the nuanced aspects of ServiceNow pricing can provide valuable insights.

A different perspective: What is the cost associated with ServiceNow capabilities?

ServiceNow may not be the most affordable solution on the market, but it is the solution that delivers the highest value for every penny spent.

Although price is crucial in decision-making, we advise our customers to "invest in value" and to consider the total-cost-of-ownership over a few years. Why? Over time, the increased efficiency, better user experience, and automation from the ServiceNow platform not only make up for the initial expenses but lead to significant cost savings. While we know that this may not directly answer the cost question, we will do our best to explain things by highlighting key factors that impact ServiceNow pricing.

ServiceNow Pricing Factors

ServiceNow Pricing Factors - Devhd

Your industry and geographical region

ServiceNow has solutions for industries across geographies, and each solution is unique in catering to the industry’s specific needs in specific geographies. Therefore, a generic solution may not fit the needs of your industry or geography, and accordingly, the licenses must be structured. For example, suppose you are a manufacturing business. In that case, your ServiceNow license may include software required for operations, or if you’re in a regulated industry such as finance or healthcare, you may be required to pay for specific features and functions that are unique to your industry, or you may be a government entity and require a highly secure FedRAMP certified highly secure environment.

Your company size and annual revenue

While traditionally believed that ServiceNow is only good for businesses with 500 or more employees, there's a growing trend where companies with around 200-300 employees are also expressing a high interest in ServiceNow products.

Your size is the first step in ServiceNow’s custom quote calculation, being a commercial company, public entity, or non-profit organization and it will also influence the total price.

It is important to understand that as the size of your organization increases, the complexity and number of tasks may also grow. This can result in additional license costs due to a higher number of users and software modules.

Business goals, product preference, and user needs

Tailoring to your business goals, product preferences, and user needs is at the core of ServiceNow licensing. It's not a one-size-fits-all solution; instead, it's crafted to align with the unique requirements of your organization, considering both current and future objectives. The evaluation takes into account your user base and internal processes, and, depending on the solution, it may extend to assessing external user needs. We at Devhd work with solutions architects and collaborate with ServiceNow and their account managers to develop a roadmap aligned with your unique business needs, ensuring the highest return on investment (ROI).

The cost of ServiceNow is influenced by the chosen product and licensing model. Whether you are opting for IT Service Management, Strategic Portfolio Management, IT Operations Management, Customer Service Management, Human Resource Service Delivery, etc., each product typically comes with multiple packages, each package introducing additional functionalities. While the general rule is that more functionality leads to higher costs, it's important to note that additional functionality can sometimes result in more discounts, offering a better overall price than purchasing individual products.

For instance, let’s take as an example the ServiceNow licensing model for the ITSM product. There are three packages:

  • ITSM Standard
  • ITSM Professional
  • ITSM Enterprise

ServiceNow ITSM product three packages - Devhd

and some other ITSM Add-On Packages:

  • Business Stakeholder v4: Geared towards those who perform all Requester functions and additionally have the authority to approve requests, view any record, and explore detailed reports.
  • Employee Center Pro
  • Workforce Optimization for ITSM Pro or ITSM Enterprise
  • App Engine
  • Process Mining for ITSM Pro or ITSM Enterprise

Another categorization is for license types, catering to different user roles:

  1. Requester: For individuals receiving services through the ServiceNow solution. This license allows them to create, edit, and view their own requests, and it's free of charge.
  2. Fulfiller User: Tailored for specialists delivering services to requesters. It grants full admin, developer, or usage rights within a purchased offering, empowering them to create, edit, or delete any record in the system.
  3. Unrestricted User: This simplified model imposes no restrictions on role assignment. The number of users designated as "active" is determined by the number of Unrestricted User licenses purchased.

Finally, GenerativeAI is a cutting-edge technology designed to mimic human creativity and generate content that feels remarkably lifelike. By learning from vast pools of existing data, it's capable of crafting realistic text, captivating images, and captivating media. In the latest Vancouver release, ServiceNow launched GenAI capabilities in the following products: ITSM, CSM/Industry, HRSD, and Creator Workflows. These capabilities are an add-on to the existing license types, and this means, that in our example for the ITSM product, there are two more license types:

  • ITSM Professional Plus
  • ITSM Enterprise Plus

Please note that ServiceNow offers diverse packages for its products. While we've provided details about ITSM in this article, we'll explore other ServiceNow products in future articles.

Although ServiceNow is a cloud-based platform, it does offer an on-prem solution in very special cases. However, the on-prem solution is more expensive as the business must maintain its infrastructure and be responsible for maintaining and upkeep the platform, including any updates, patches, or new releases.

Implementation Cost

Licensing is not the only cost associated with ServiceNow. Like any other cloud platform you buy, you must configure the ServiceNow platform to meet your specific business needs. The cost and implementation timelines depend on what license you purchased and how extensive your configuration or customization is. Collaborating with a ServiceNow Partner such as Devhd is crucial in this process. Devhd has extensive exposure to diverse environments, coupled with in-depth knowledge and certified personnel. Our expertise ensures adherence to ServiceNow's best practices and methodologies, contributing to a seamless implementation experience.

What value does ServiceNow bring to my organization in terms of cost?

At Devhd, we encourage you to first think about something else: is it worth putting your time and money into a ServiceNow solution? Based on our experience with ServiceNow in different-sized companies from various industries, we consistently see that ServiceNow's positive impacts make the effort worthwhile. When you tailor the implementation to tackle your organization's main issues, ServiceNow helps cut costs, streamline how your business works, and boost productivity in your chosen department.

Do you want to learn more about how ServiceNow can deliver value to your organization, what licenses you need to get started, and how much it may cost? Devhd’s experts can help you understand how to make the most out of ServiceNow and help you identify the right ServiceNow solution for your business needs.

So how much does it cost?

The short answer, it depends on your needs. You will have the license cost and the implementation cost. A general rule of thumb, opting for as much as possible the out-of-the box processes and leveraging embedded best practices can help control implementation costs.

But given the complex ServiceNow cost structure, if you need to know your exact pricing, the only way to do it is to contact our sales and technical teams. Find the package that works best for your business. Reach out to us at contact@dev-hd.com and we will arrange an initial discussion to help you in your ServiceNow Strategy planning.

After our engaging participation last week at GoTech World 2023, we're eager to share a simple but powerful reflection. The event was more than just a showcase for us; it was an opportunity to express our passion for ServiceNow, connect with amazing individuals, and gather valuable insights. The event featured diverse brands, stages, and speakers, creating a vibrant atmosphere that our team thoroughly enjoyed. 

Three Key Takeaways: 

1. ServiceNow in Romania

Some visitors were not aware of any ServiceNow presence in Romania. We are very happy to inform all Romanian customers that Devhd is a Premier ServiceNow Partner, ready to support projects in Romania & beyond, covering the complete cycle of adopting the NOW platform and its powerful capabilities. As a boutique partner focusing exclusively on ServiceNow solutions, we ensure each project receives the personalized attention it deserves.  

2. ServiceNow Beyond Ticketing

We have noticed that a lot of people still perceive ServiceNow as merely an IT ticketing tool. Let us clear that up – it is way more than that. It offers a wide range of capabilities that go beyond just managing help desk tickets. It is a platform for transforming the way businesses work, using simple tools to build powerful solutions. ServiceNow is the intelligent platform for end-to-end digital transformation, with a powerful focus on digital process automation. The beauty lies in its low-code, no-code capabilities, allowing the creation of various workflows that extend far beyond ticketing.  

3. The NOW Platform Roadmap and Capabilities Map

A visual roadmap illustrates how ServiceNow's capabilities have evolved over the years, dispelling the initial notion of a ticketing system.  Its versatility makes it suitable for virtually any workflow in any industry. The powerful set of solutions includes IT Service Management (ITSM), IT Operations Management (ITOM), Customer Service Management (CSM), HR Service Delivery (HRSD), Employee Workflows, Asset Management, App Engine, Automation Engine, Strategic Portfolio Management (SPM), Security Operations (SecOps), and many more, all built on the Now Platform. Here you can discover all ServiceNow products. 

Screenshot 2023 11 16 at 15.17.26

With all these capabilities, ServiceNow can help maximize the value of existing investments, reduce costs, make impactful improvements in core business processes, and drive growth. It can also help organizations align their IT goals with their business objectives, which can lead to better decision-making and increased productivity. 

Here is a map with all ServiceNow capabilities: 

ServiceNow - Full Capability Map

Moreover, the ServiceNow platform is highly customizable, allowing businesses to tailor it to their unique needs. We, at Devhd, can help you create custom workflows, automate tasks, and seamlessly integrate these solutions with legacy tools and other systems. 

Devhd: Your trusted Premier ServiceNow Partner   

You can rely on Devhd, as your trusted advisor for your ServiceNow journey. Founded in Romania in 2016, we are a pure-play ServiceNow professional services company, specializing in delivering practical and sustainable digital workflow solutions to enterprises.    

As a ServiceNow Partner covering all three specializations – Resale, Consulting & Implementation, and Build – we provide our customers with end-to-end services, including ServiceNow licensing acquisition, technical architecture & governance, consulting & implementation services, training, support & maintenance, integrations & automatization, and custom app development published on the ServiceNow store. 

Devhd's partnership with ServiceNow is not about offering services; it is about delivering transformative solutions and real business benefits to our customers. Our dedicated team of over 20 certified ServiceNow specialists is ready to guide your organization through the complexities of digital transformation. With offices in both Romania and Germany, we are well-equipped to deliver first-class ServiceNow solutions to a diverse clientele. We have received a 4.65/5 CSAT (Customer Satisfaction) rating from both local and international enterprises.   

GoTech World  

GoTech World, the largest IT & Digital expo conference in Central and Eastern Europe, drew over 13,800 visitors in this edition. Over the course of two days, attendees immersed themselves in the landscape of innovation and digitalization, dedicated to the regional business community. The event hosted more than 100 partner companies, showcasing their solutions. Simultaneously, across 11 stages, renowned international and local speakers shared their perspectives on the technologies of the future. 

Devhd at GoTech World 2023

GoTech World 2023: A Grateful Recap 

In conclusion, GoTech World 2023 provided Devhd with an incredible opportunity to showcase our passion and expertise for ServiceNow solutions. We are grateful to all who visited our booth, our dedicated team, and the entire GoTech community. 

Devhd is here to ensure you make the most out of the ServiceNow platform. We guide you in leveraging the intelligence, capabilities, and efficiency that ServiceNow offers. For more information, do not hesitate to reach out to us at contact@dev-hd.com.  

Devhd team at GoTech World 2023
Devhd team at GoTech World 2023

Join us in getting to know Nicoleta Danis, our passionate colleague behind strategic partnerships at Devhd! Her professional journey started in private equity, where Nicoleta shaped her analytical skills as an analyst, and later shifted to a quality assurance role for a statistics unit platform. Getting to understand that she enjoys working with people over numbers, she transitioned to customer relations in a training and advisory company, with a focus on software development teams. 

After nearly a decade in customer relations, Nicoleta refined her abilities to cultivate harmonious relationships, blending responsiveness and customization in her approach. Simultaneously, her interest in the ServiceNow ecosystem began a few years ago as she started learning and exploring possibilities. A little over a year ago, she embraced change and joined the Devhd team. 

Her role at Devhd involves building strategic partnerships and opening doors for new ServiceNow opportunities. Moreover, Nicoleta takes charge of communicating the team's excellence through marketing channels to showcase our expertise. Additionally, she has been orchestrating our Corporate Social Responsibility (CSR) projects focused on helping children and the elderly in need.  

Nicoleta's Super-Now-Powers are best reflected in her boundless energy, dedication to continuous improvement, and her robust ability to get things done. She brings a unique blend of focus, consciousness, and organizational skills to the team. Furthermore, her profound sense of empathy and commitment to collaborative growth have roots in her scouting background and family values. 

Nicoleta is a proud mom of two wonderful boys and she values moments with her family. She enjoys spending time in nature, in places with a high sense of freedom and fresh air. With her passion and ever-present smile, Nicoleta finds joy when organizing all kinds of events, baking Romanian “mucenici” and when the chance, dancing until the morning light. Beyond that, Nicoleta has a genuine way of connecting with people that comes from her curiosity. 

As expressed by our CEO: “I appreciate your commitment to continuous learning and development and your ability to easily pivot between different roles, tasks, and projects while maintaining the same level of enthusiasm and quality”. Nicoleta’s positive influence is felt by all. We are happy to have her as a team member and we look forward to many more successful years together! 

Empowering digital transformation together 

At Devhd, we take pride in being a Premier ServiceNow Partner, supporting businesses in their digital transformation journey. ServiceNow, a powerful cloud-based platform, offers a comprehensive suite of services that streamline and automate processes, enhance collaboration, and drive efficiency across organizations. With its powerful capabilities, including IT Service Management (ITSM), IT Asset Management (ITAM), IT Operations Management (ITOM), Customer Service Management (CSM), and more, ServiceNow empowers enterprises to elevate their operations to new heights. Moreover, it seamlessly integrates with other business-critical tools, making it an essential part of any modern workplace.   

In Romania, Microsoft has established a strong presence, fostering innovation and driving digital advancement. As a long-standing Microsoft partner, Devhd has now the opportunity to collaborate with Account Executives in Romania to raise awareness about the immense power of the ServiceNow platform within the local market. Our shared goal is to provide enterprises based in Romania and international enterprises with a significant presence in the country, with a local ServiceNow boutique partner.  

As a ServiceNow Partner on all three modules – Resale, Consulting & Implementation, and Build – at Devhd, we cover the entire cycle of adopting the ServiceNow platform and its powerful capabilities. This means we offer end-to-end professional services including licensing, consulting, and implementation services, and building custom apps that are published on the ServiceNow store. 

Furthermore, we gratefully embraced Microsoft's commercial marketplace, to showcase our ServiceNow services, connect with a broader audience and strengthen our presence in the local market. 

Embracing Microsoft commercial marketplace  

Microsoft commercial marketplace is a vibrant platform that hosts a wide array of applications, solutions and services offered by Microsoft partners. By joining these marketplaces, Devhd gains visibility, extended reach, and access to potential customers seeking ServiceNow expertise.  

Partnering up with Microsoft Account Executives further enhances our reach and ability to provide tailored ServiceNow solutions to enterprises across Romania, solidifying our commitment to driving digital innovation in the region. 

Two examples of Devhd's services on the Microsoft commercial marketplace are: 

  • ServiceNow IT Service Management ITSM Suite is a comprehensive cloud-based IT service management solution that helps organizations to optimize their IT operations and improve service delivery. It offers a range of features, including incident management, problem management, change management, configuration management, and service catalog management. It also provides advanced reporting and analytics capabilities, enabling users to monitor their IT services and operations in real time and make data-driven decisions. 
  • ServiceNow IT Asset Management ITAM Suite is a comprehensive solution designed to help organizations efficiently track, manage, and optimize all their IT assets. With this powerful tool, IT teams can gain a single platform for asset management and complete visibility and control over their Cloud, Software, Hardware, and Enterprise Assets, from procurement to retirement. 

Concluding the Collaboration 

At Devhd, we are committed to providing first-class ServiceNow solutions to businesses in Romania. Through our strengthened collaboration with Microsoft, we've amplified our reach and impact within the local market.  We are excited about the opportunities ahead and look forward to helping enterprises enter their successful digital transformation journey with the power of ServiceNow and Microsoft's innovative technologies. 

About Devhd  

Devhd, founded in 2016, is a pure-play ServiceNow professional services company, specializing in delivering custom, practical, and sustainable digital workflow solutions. Our key focus is on enterprise application development and integration, and we are proud to be the first Romanian company committed to delivering enterprise digital transformation through the ServiceNow platform.  

Our team consists of over 20 certified consultants, including 2 Certified Technical Architects and our ServiceNow capabilities include IT Service Management (ITSM), IT Asset Management (ITAM), HR & Employee Experience, Integration & Automation. Together, we have successfully completed more than 120 ServiceNow projects and developed 40+ applications, all delivered on time and within budget. With offices in Romania and Germany, we are well-equipped to deliver first-class ServiceNow solutions. Our commitment to great results has earned us a 4.69/5 CSAT (Customer Satisfaction) from both local and international enterprises. If you want to learn more about our services, you can contact us at contact@dev-hd.com, or visit www.dev-hd.com

About ServiceNow 

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud‑based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So, employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit www.servicenow.com.